WATCH & LEARN

Watch & learn

Practical beauty tutorials with original official videos.

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Makeup made easy · 5 min read

ETUDE Play Color Eyes: a simple two-shade K-beauty eye look in five steps

Use a light and a darker shadow from a Korean ETUDE palette to practice an adaptable everyday eye look.

New to beauty · 5 min read

Use ETUDE Korea's Curl Fix 04 and Minsco's disclosed sponsored demonstration to learn lighter lash application and eye-product hygiene.

Makeup made easy · 5 min read

Learn to apply the Korean fwee lip-and-cheek pot gradually, keep a shared jar hygienic, and check shade availability across markets.

Makeup made easy · 6 min read

Use the Korean makeup-artist brand's foundation-and-concealer palette directions to apply a light layer and targeted coverage.

New to beauty · 5 min read

Reusable makeup sponges can trap makeup and moisture. Learn how to wet, gently lather, rinse and completely air-dry them before using them again.

Skincare basics · 5 min read

How to swipe lightly or use an optional short pad mask with a Korean-brand toner.

Skincare basics · 5 min read

Learn the brand's gentle after-cleansing toner method and its optional 5–10-minute cotton-pad method.

Makeup made easy · 5 min read

Use a Korean artist-brand powder-blush demonstration to practice light cheek placement.