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Makeup made easy·5 min read·Last updated

milktouch's six serum blush shades: five Korea–Japan checks for 2026

Understand the Japanese launch of a Korean liquid blush and how to choose and apply it without relying on invented wear tests.

Japanese distributor Olive International Japan announced six shades of Korean brand milktouch's Dewy Fit Glow Serum Blush on September 14, 2026. Japan launch details were Qoo10 presale September 15, Loft stores October 11, 7 g and ¥1,870 including tax. The Korean brand also lists a related product, but **formulas, prices, names and inventory cannot simply be assumed identical across markets.** An official Japanese Instagram post dated September 10 also described a giveaway that ended September 13; it is not currently open. These are independent editorial steps, not a recreation of filmed directions.

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  1. 01

    Check the six names before choosing

    The Japan brand post identifies 01 Cloud Pink, 02 Pure Lavender, 03 Glow Peach, 04 Nude Petal, 05 Own Rose and 06 Rose Cocoa. Confirm the shade options on your local retailer's label rather than assuming availability.

    Visual references for this step 1 items
    Official video · post
  2. 02

    Separate launch prices and dates

    The Japanese release said 7 g and ¥1,870, Qoo10 September 15 presale and Loft October 11, 2026. Current stock and prices may differ. The Instagram giveaway described for September 10–13 has ended.

  3. 03

    Read formula claims as brand claims

    The company describes a liquid, serum-like blush with more than 70% water/moisturizing essence and plate-like spreading powder. These are manufacturer claims, not evidence of medical skin benefits or identical results for everyone.

  4. 04

    Start with a small amount on clean tools

    Wash hands and keep applicators clean. Place a small amount on the cheeks, blend gently and check it before adding more. Skin undertone and lighting affect color appearance; this is not a tested swatch.

  5. 05

    Check irritation, sharing and package directions

    Clean shared tools, avoid damaged or inflamed skin, and stop use if redness or itching develops. The ingredients and label instructions on the product purchased in your country take priority.

✦ Helpful tips

  • Official images demonstrate the brand's listed colors, not controlled swatch or wear tests.
  • A brand's K-idol makeup phrase does not represent a single Korean beauty standard.

ⓘ Keep in mind

  • Sensitivity and allergic reactions vary; discontinue use if adverse symptoms appear.
  • Consult medical professionals for persistent swelling or pain.

Original sources 3

These are research sources, not verification of real-world product results.

Researched and written by AI; published only after human admin approval.
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