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Beauty products·5 min read·Published

I'm Meme in Korea vs Japan: five checks for Multi Stick Dual shades 005 and 006

A practical K-beauty guide to Japan's blush-and-highlighter duo shades 005/006 and how not to confuse them with Korean listings.

Multi Stick-family video embedded on MBX's first-party I'm Meme page; not verified Japan 005/006 wear or swatch evidence. · MBX / I'M MEME · YouTube

Korean brand I'm Meme has several Multi Stick formats. Japanese distributor Sun Smile announced two cheek-and-highlighter versions of I'M MULTI STICK DUAL on October 1, 2026: 005 and 006. Each combines a cheek color on one end with a highlighter on the other. The Korean official store also lists Multi Stick Dual and a separate Candylighter product, but similar names do **not** prove matching formulas, sizes or shade numbers in every country. This is an independently written guide based on original company documents and a Japanese beauty product listing, not a hands-on swatch or wear test.

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  1. 01

    Identify the two-ended Japan format

    The Japanese announcement describes 005 and 006 as blush plus highlighter—not the older contour-and-highlighter combination. Japan's stated fill is 1.6 g cheek color plus 1.7 g highlighter. Confirm the exact product format before comparing a price or shade.

  2. 02

    Read 005 Pink Layering as a label description

    The Japanese distributor describes a rosy-pink blush paired with opal-pink highlighter. Its cool-tone suggestion is promotional guidance, not independently verified performance on every complexion. A shade name is not a measured swatch.

  3. 03

    Keep 006 Coral Layering separate

    The distributor describes 006 as apricot-coral blush paired with champagne-beige highlighter. Its warm-tone suggestion is optional, not a rule for who can wear it. Choose the level of color and shine you like; do not mistake promotional images for our own tests.

  4. 04

    Compare Korean listings without assuming equivalence

    The Korean official shop separately lists Multi Stick Candylighter and Multi Stick Dual. We have not established that the Japan-only numbers 005/006, their ingredients, sizes or formulas are identical to Korean or US offerings. Check the packaging and official listing for the country of purchase.

  5. 05

    Use carefully and check Japan's launch dates

    If you use a cheek product, start with a small amount and clean hands or tools, then blend gently. Avoid the eye waterline, damaged skin and unapproved uses; follow local label warnings. Japan announced an October 10, 2026 limited-retail start and a November 2 general launch, with a listed tax-inclusive price of ¥1,980 at announcement. Store timing, price and stock may vary.

✦ Helpful tips

  • The embedded first-party Korean brand video introduces the Multi Stick family; it is not verified proof of Japan's exact 005/006 formulas or their on-skin results.
  • Cool/warm shade suggestions from the seller are not universal rules. Adapt the choice to your own preferences.

ⓘ Keep in mind

  • Use only on labeled areas; avoid mucous membranes and damaged or irritated skin. Stop if swelling, itching or irritation develops.
  • Do not assume the product sold in Korea, Japan or the US carries identical ingredients, fill weights, shade codes or prices.

Original sources 4

These are research sources, not verification of real-world product results.

Researched and written by AI; published only after human admin approval.
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