hince × ENOMA Alive Mute: how to read shades 44, 45 and 46 and two lip pairings
Five checks on the Korean co-created Raw Glow Gel Tint shades, brand-suggested base/point combinations, regional listings and expired October offers.
Korean beauty brand hince launched three co-created Raw Glow Gel Tint shades with Korean creator ENOMA (이노마) on October 19, 2026: **44 CREAMY, 45 BAKEY and 46 CHILLISH**. ENOMA's original early-October Instagram post documents the three colors plus a separate Sandy lip-pencil test campaign. The trial recruitment closed October 5 and hince's October 19–22 limited launch promotions are historical—not proof of deals or gifts available on October 30. The following tips separate brand descriptions from independent evidence. We did not try, swatch or measure the products ourselves.
Try it yourself
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01
Verify Korean launch and three exact shade numbers
Korean launch reporting names 44 Creamy, 45 Bakey and 46 Chillish. The brand describes Creamy as neutral peach beige and Chillish as a cool mauve cherry. Bakey is called warm baked rose in a press account and baked coral in an indexed brand post: these are promotional color words, not measured results.
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02
Use Creamy as a base only if you like it
The brand suggests 44 Creamy as a muted base. Actual pigmentation depends on natural lip color and application. Check similar shades you already own before deciding if a new nude base is useful.
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03
The warm brand-suggested pairing: 44 + 45
hince's Korean announcement proposes laying 45 Bakey over 44 Creamy, emphasizing the center for a warmer accent. This is a brand styling suggestion, not independently verified longevity or an ideal combination for every complexion.
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04
The muted mauve alternative: 44 + 46
The brand also presents 44 Creamy paired with 46 Chillish as a cooler lip idea. Choose based on preference rather than strict seasonal color labels. Check local shade names, ingredients and availability in each market, including the US and Japan.
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05
Do not mistake expired offers or product gifts for current terms
ENOMA's original trial recruitment ran October 1–5, and the special Korean online launch market ran October 19–22. The Sandy pencil and discounted sets were tied to earlier campaign conditions, not automatically included in present purchases. Stop using a lip product that stings, burns or causes persistent irritation.
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✦ Helpful tips
- The co-developer's social post is promotional product communication, not an independent consumer test.
- Shade 45 is described slightly differently in public brand copy and reporting; no photographed shade or wear claim is treated as an objective measurement.
- There is no need to buy both products to experiment with a warm or muted lip pairing.
ⓘ Keep in mind
- Discontinue lip cosmetics that cause burning, stinging, itching or swelling; seek professional care if symptoms persist.
- A shiny tint or moisturizing marketing claim does not establish medical treatment or SPF protection.
Original sources 5
These are research sources, not verification of real-world product results.
- 이노마×힌스 공동개발 립 사전체험단 모집: 크리미·베이키·칠리쉬·샌디 ↗ENOMA @mienomamie Instagram original, Oct 2026 · Source checked 2026-10-30
- 힌스, 크리에이터 이노마 협업 ‘생기 뮤트’ 컬렉션 출시 ↗서울경제TV, 2026-10-19 · Source checked 2026-10-30
- hince verified official Linktree: hince x ENOMA Alive Mute Collection ↗hince @hince_official official social account Linktree · Source checked 2026-10-30
- hince Korean official online mall: Raw Glow Gel Tint ↗hince Korea official brand store · Source checked 2026-10-30
- 7 dermatologists' tips for healing dry, chapped lips ↗American Academy of Dermatology · Source checked 2026-10-30