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Makeup made easy·6 min read·Published

fwee Earl Grey Hour 2026: five checks for four glosses and four matte tints

A guide to eight Japan-edition lip items from Korean brand fwee, including finish, shade labels and scheduled Japanese availability.

Original October 23, 2026 review by mizuki channel of fwee's eight Japan lip items. Personal impressions; sponsorship, swatch accuracy and full playback unverified. · mizuki channel · original YouTube

On October 29, 2026, fwee's Japanese distributor BENOW JAPAN announced that the Korean beauty brand's Earl Grey Hour range had launched in Japanese fwee Agit stores on October 10 and was scheduled to reach its official Japanese Qoo10 shop from November 20. Eight products mean four shiny 3D Voluming Gloss shades plus four matte Rose Obsession Stay Fit Tint shades, not eight versions of one formula. This is Japan-specific information, not evidence of a Korean or other-country launch or identical formulas. The linked October 23 Japanese mizuki channel review covers the eight products; its impressions are personal. Full footage and sponsorship have not been independently verified. The following steps are an original practical guide, not a scene-by-scene transcript.

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  1. 01

    Separate the two Japanese launch dates

    The distributor lists October 10, 2026 for fwee Agit stores and a planned November 20 start for the official Japan Qoo10 shop. November 1 in the same press release concerns new powder and base makeup, not the Earl Grey lip set. Check actual stock and regional availability separately.

    Visual references for this step 1 items
    Official video · post
    Step 1: original creator overview of the eight-item edition; check the distributor release for exact dates. · mizuki channel · YouTube
  2. 02

    Identify the four glossy shade codes

    Japan's four 3D Voluming Gloss items are 5.3 g each: B21 Chai 70%, B22 Black Tea 70%, B23 Earl Grey 70% and B24 Oats Oolong 70%. The printed 70% is part of the brand's shade label, not a concentration or color intensity independently measured here. Plumping-look and gloss claims are manufacturer descriptions.

  3. 03

    Identify the four matte tint codes

    The Rose Obsession Stay Fit Tint items are 4 g each: MN05 Ash Chiffon, MN06 Nude Chiffon, MW05 Rose Chiffon, MC05 Grape Chiffon. The company describes a soft matte look, but identical shade, comfort, wear and results on every person have not been established.

  4. 04

    Start with clean tools and personal preference

    Follow your actual product label and consider trying a small amount on clean lips. Choose your preferred gloss or matte finish rather than a supposed universal Korean skin-tone rule. Creator swatches may differ due to lighting and screens. Do not share lip applicators or use them on broken skin.

  5. 05

    Check the dated Japanese price and skin comfort

    The distributor's October 29, 2026 Japan announcement lists JPY 1,760 including tax per item. This is neither a fixed current price nor a Korean price. Confirm country, code, ingredients and warnings at purchase. Stop if itching, burning or swelling occurs, and seek care for significant or persistent reactions.

✦ Helpful tips

  • Four glosses plus four matte tints make eight separate products.
  • November 20 is planned Japanese Qoo10 distribution, not a promise of stock.
  • The linked creator's opinion is not our own swatch or wear test.

ⓘ Keep in mind

  • Avoid shared applicators and use on broken or inflamed lips.
  • Formulas, shades, labels and stock may vary across countries.

Original sources 4

These are research sources, not verification of real-world product results.

Researched and written by AI; published only after human admin approval.
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