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Beauty products·6 min read·Published

ETUDE × Choigosim Japan 2026: six formats and two November launch dates

A practical guide to the Korean brand-and-character collaboration, with November 1 store availability distinct from November 12 online launch.

Korean makeup brand ETUDE collaborated with Korean illustrator Choigosim's characters for the brand's 15th anniversary in Japan. Official announcements from Amorepacific Japan and the character's Japanese representative on October 6, 2026 list six cosmetics formats, with selected Japanese physical stores scheduled to begin on November 1 and online sales on November 12. This does not establish the same packaging or availability in Korea or globally. Product performance statements below belong to the company; we did not swatch or wear-test them.

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  1. 01

    Six means six product formats, not six shades

    The Japan collection lists Curl Fix Mascara Black 8g, Curl Fix Skinny Black 3g, Soft Fixing Tint 4g, Poyon Eye Maker 1.3g, Contour Powder Illuminator 10g, and Z-Sebum Drying Powder 4g.

    Visual references for this step 1 items
    Official video · post
  2. 02

    Know the two black mascaras

    The standard Curl Fix Mascara comes with tweezers and comb and was announced at tax-inclusive ¥1,760; the skinny-brush black version includes a separate tweezers/comb set at ¥1,210. A brand claim of 24-hour curl performance is not an independently verified guarantee for all wearers.

  3. 03

    Distinguish lip and eye products from novelty extras

    Soft Fixing Tint is a 4g lip product with a cap keyring, listed at ¥1,760. Poyon Eye Maker is a 1.3g eye product with a silicone case, at ¥2,310. The gift packaging does not prove color payoff, wear time or suitability for other uses.

  4. 04

    Do not confuse contour with oil-control powder

    The Contour Powder Illuminator 10g (¥2,090) is intended for makeup shading, while Z-Sebum Drying Powder 4g (¥748) is marketed for reducing the shiny appearance of the base. Avoid getting loose powder in eyes or inhaling airborne powder.

  5. 05

    Check November 1 stores versus November 12 online

    Selected Japanese variety stores and drugstores are scheduled for rollout from November 1, 2026. Online sales are scheduled for November 12. Supplies and gift-with-purchase conditions differ by retailer; the two dates are not a worldwide release.

✦ Helpful tips

  • All November dates are future scheduled launches as of October 30, 2026.
  • The original publisher video is an attributed native X embed, not a copied video.
  • No independent product tests, ratings or paid partnership are claimed.

ⓘ Keep in mind

  • Take care with tweezers around the eye and never share unhygienic eye tools.
  • Stop any cosmetic that causes discomfort and read the actual purchased label.
  • Wear-time and skin-finish descriptions are brand promotional claims, not universal evidence.

Original sources 3

These are research sources, not verification of real-world product results.

Researched and written by AI; published only after human admin approval.
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